Converting carbon into planetary health

We convert CO₂ into goods that improve the health of people and the planet.

Live improper

Is a challenge to give, not to get.

Best Sellers

Improper Hoodie Improper Hoodie Improper Hoodie Improper Hoodie Improper Hoodie Improper Hoodie
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Improper Hoodie
$50.00

Heavyweight, understated, and made to live in.

  • Unisex

  • 100% organic cotton

  • 12 oz brushed terry

  • Vintage grey

  • Pink Improper embroidery across the chest

Harvest Tee Harvest Tee Harvest Tee Harvest Tee Harvest Tee Harvest Tee
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Harvest Tee
$35.00
  • 6.5 oz heavyweight beige cotton T-shirt

  • Made in Los Angeles

Improper Coffee Improper Coffee
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Improper Coffee
$20.00
  • Grown, roasted, and packaged in Madagascar and Uganda.

  • 100% of profits fund coffee-centered reforestation in Madagascar and Uganda to improve human health and livelihood outcomes.

  • Whole bean Arabica coffee from Uganda is currently only in stock.

Improper Hat Improper Hat
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Improper Hat
$20.00
  • Charcoal gray high-crown foam trucker hat

  • Breathable polyester mesh back

  • One size fits most